In June, the GAMIVO.com platform was enriched with an important feature – geotargeting. It allows for more accurate personalization of offers and will also be the gateway for many new collaborations with partners all over the world.
Automatization and scaling of the business, including geotargeting, were among the company’s major plans for 2022. Geotargeting allows for a more precise personalization of the service’s offer depending on the user’s country. For instance, banners can be tailored to specific countries or regions.
In this way, advertisements for regionally blocked products will only be displayed in selected locations, not globally. In addition, when there’s an interesting offer for a particular region, we can show it only in that location.
“We are consistently implementing the development plans we announced at the beginning of the year. The introduction of geotargeting allows us to personalize the offer and avoid displaying ads for products that are blocked in a particular country. Examples of this include gift and prepaid cards for sites such as Amazon or the PlayStation Store. By using this new functionality, we can reach customers even more effectively and thus increase the platform’s revenue, “comments Mateusz Śmieżewski, CEO of GAMIVO.
What is more, geotargeting was one of the functionalities that foreign partners were waiting for. It will facilitate the personalization of promotional offers for a given region.
“Our partners often want to reach audiences in a particular country or language with their offers and promotions. Since this has become possible, we will be able to offer even more interesting marketing campaigns than before” explains Mateusz Śmieżewski.
Geotargeting is one of the improvements introduced in 2022. Other functionalities introduced this year include the new product page, the Korean language version, improvements regarding SEO and page speed, as well as a new benefit for SMART subscription users.
