Celebrating GAMIVO’s fifth birthday, the company launched the GAMIVO Club—a loyalty program for its customers. As soon as it was released, the program was met with a positive response from users.
During GAMIVO’s fifth birthday, many surprises awaited the platform’s users, the biggest of which was the introduction of the loyalty program. Thanks to the GAMIVO Club, every customer who makes a purchase on the service receives a 5 percent refund of the amount spent. What’s more, if they own a SMART subscription, they receive an even higher cashback of 10 percent.
This cashback will be transferred to their GAMIVO account wallet. Customers can use these allocated funds to pay for up to 50 percent of the value of future purchases on GAMIVO, which encourages them to return to the platform.
“We are delighted that our loyalty program has been received so positively by customers. Although GAMIVO Club is new to our platform, we can already see the first effects. For instance, the average basket value has increased. We hope that our loyalty program will increase customer retention and prove that it is worth returning to our platform, “asserts Mateusz Śmieżewski GAMIVO CEO.
Loyalty programs are one of the most commonly used tools to expand the customer base and increase customer loyalty. Characterized by simplicity and effectiveness, loyalty programs have become a permanent feature in the world of e-commerce. They are used by major companies such as Allegro or Żabka Polska, which offer the opportunity to earn points for purchases made. However, such promotions are most effective when they are tailored to the characteristics of the customer and trends in the industry.
This is why GAMIVO, knowing its target group and their expectations, introduced the GAMIVO Club, which is a much more interesting solution than allocating points for purchases.
Making the service more attractive and increasing the customer base is not the only purpose of the GAMIVO Club. It also increases the catalog of benefits of the SMART subscription, which is constantly being enriched with new features, such as a free game for new users or additional discount codes.
During the birthday campaign, customers also had the opportunity to purchase new games at attractive prices. During the three days of the birthday celebration, they could also acquire discount codes hidden in puzzles and win attractive prizes such as top AAA games.
