Developing partnerships with content creators for gamers is one of GAMIVO’s plans for 2023. An important means of achieving this goal is the GAMIVO Influencer Program, which launched in December. Its main elements are a transparent rank system, easy application, and a fast verification process. The initiative is already yielding positive results.
Streaming and video publishing platforms such as Twitch and YouTube are extremely popular. According to one study, Twitch is visited by more than 31 million people per day. Not surprisingly, many titles owe their popularity to streamers. Good examples are productions such as Valheim or Vampire Survivors, which have gone from niche titles to bestsellers. Therefore, there is no denying that content creators have a big impact on sales. Collaborations with influencers are therefore a great way to reach customers who are keen on watching broadcasts not only for entertainment but also to learn more about a given game before purchasing it.
This is why working with influencers has been important for GAMIVO from the start, and has now become even easier and more streamlined. Since the launch of the GAMIVO Influencer Program, the number of creators declaring their willingness to cooperate with the platform has increased several times. It is unique in that it is not only open to creators with channels that are already hugely popular, but also to those just entering the world of streaming. This significantly increases the potential audience and therefore has a positive impact on popularizing the platform and building brand recognition among gamers. It also helps to develop the customer base, even in countries where this is difficult due to the language barrier.
The program is divided into three ranks that are allocated based on the popularity of a channel. After being accepted, the author gets access to interesting benefits, including monetary support or special discounts for fans. The ranks are not fixed, so creators who actively develop their channels can count on an extension of the benefits they receive. It’s important to highlight the short and clear application form, which allows for easy contact with the platform and quick verification. These factors significantly speed up the time required to launch cooperation.
”A large part of our team are gamers, so we are well aware of the important role influencers play in the gaming world. We are pleased to see the great interest in the program among the creators. We are sure that the established partnerships will contribute to an increase in GAMIVO’s recognizability and an influx of new customers,” assures Bartłomiej Skarbiński, CMO of GAMIVO.
The GAMIVO Influencer Program has been in operation since December and has already managed to gather a sizable group of new creators, contributing to the platform’s continuous growth in popularity. In addition, the team in charge of partnerships is working hard to establish new collaborations and continue current ones. Among the brands cooperating with GAMIVO in 2022 are the Żabka Polska and game developers, including Plarium (Raid: Shadow Legends) and Wargaming (World of Warships).
