We’ve recently wrapped up the major factors that contributed to the success of GAMIVO in 2022. One of them was strategic partnerships, so we would like to spare a while to reveal some details about cooperation with our partners.
GAMIVO’s business model allows the company to capitalize on the benefits of two dynamic industries: e-commerce and gaming. As a result, it can enter into partnerships that are profitable for all parties, including the customers, who appreciate unorthodox marketing campaigns. In 2022, GAMIVO worked hard to realize this potential. New features were launched on the platform to achieve this goal, including geotargeting, which allows for the diversification of displayed content depending on the user’s location.
GAMIVO cooperates with video game developers
The GAMIVO users are primarily video game fans; hence, collaboration with video game developers is of exceptional importance to the company. In the fourth quarter of 2021, the company established its partnership with Plarium. Activities revolving around the studio’s flagship release, Raid: Shadows Legends, were successfully continued last year. The companies ran a promotion called the Battle of the 1000 Warriors in March, followed by 100 for 40 in September. Such campaigns not only allow GAMIVO to monetize its user base but also attract new clients, build and maintain customer loyalty. This is evidenced by the statistics as the number of GAMIVO’s registered users increased by 19 percent during the first three quarters of 2022.
In the second half of 2022, another renowned video game developer joined the list of GAMIVO’s partners. It was Wargaming, a studio behind such popular historical online games as World of Tanks and World of Warships. Promotions organized with GAMIVO were focused on the latter. For instance, the platform was one of the partners of the Treasure Hunt. The event was available to gamers from North America, one of the most important markets for GAMIVO.
Unobvious directions
The opportunities arising from the company’s unique position allow GAMIVO to think outside the box and join forces with partners unrelated to the video game industry, such as Żabka, one of Poland’s most popular convenience store chains. The first joint promotion was held in April and used Żabka’s mobile app, Żappka. It echoed loudly in both business and gaming media. No wonder the companies decided to renew their partnership. In the second stage of the collaboration, video games provided by GAMIVO joined the prizes available to customers using the Żappka mobile application.
Furthermore, GAMIVO also ran some smaller-scale campaigns with well-known brands. The company has partnered with Surfshark (a leading VPN service company), CS.Money (the platform for trading video game items), and Gaminate (a producer of energy drinks for gamers).
“We’re truly grateful to all of our partners, and we hope that in 2023 we’ll strengthen our cooperation further and design even more ambitious marketing campaigns. I can’t disclose the details of our plans for this year; however, I can reveal that the partnerships are still among our top priorities,” said GAMIVO CMO Bartłomiej Skarbiński.
