GAMIVO has launched a new promotional campaign with Żabka. This time, customers can exchange their loyalty points (żapps) accumulated in the Żappka mobile application for discounts. As a result, games on the GAMIVO platform will be available up to 20 percent cheaper.
This is the fourth campaign organized by the gaming platform and popular retail shop chain. The previous actions garnered significant interest, positively impacting the recognition of the GAMIVO brand and increasing the number of users and their engagement.
The newest collaboration with Żabka is a real treat for all gamers. They will be able to exchange the points they have collected in the żappsy app for two attractive discounts at GAMIVO: 20% off games up to 50 PLN and 15% off titles up to 200 PLN. It is also worth emphasizing that customers will be able to use the discounts for any games they choose, which should contribute to the popularity of the promotion. The campaign started on September 27, 2023.
“We are very pleased with another cooperation with Żabka. We are not only happy with the warm response from customers but also with the variety of campaigns that we have the opportunity to carry out. This time, we decided to exchange żappsy for discounts, as the possibility of purchasing desired titles at attractive prices, is something that will definitely interest every gamer,” assures Paweł Zemka, CRO of GAMIVO.
The first joint campaign of both companies started in April 2022. As part of it, customers who purchased selected products at Żabka stores could get a free video game from a pool of several available titles. In subsequent editions, users of the Żappka mobile app exchanged loyalty points earned in it for purchases of specific titles on the GAMIVO platform. The latest installment of the campaign is proof that the collaboration between both companies is going extremely well and that customers eagerly participate in the mentioned campaigns.
The latest campaign from the Żabka shop chain, just like previous ones, is an innovative action that sets trends visible in the gaming world. Many companies decide on similar moves that create synergy, forming unconventional campaigns that combine various industries. Examples can be giants like Blizzard or the KFC restaurant chain, who also see the potential in activities that combine completely different industries.
“Games have become such an important part of everyday life that it should come as no surprise that their presence can be found in other aspects of life, such as trips to the store or restaurants. We can encounter characters from digital worlds in movies, the latest collection from a renowned designer, or during cultural events, which holds tremendous marketing potential,” observes Paweł Zemka.
