GAMIVO has repeatedly surprised players with interesting campaigns with major brands such as Coca-Cola, Żabka, PayPal, Plarium or Wargaming. This time, the company has joined forces with Alior Bank.
“We are delighted to welcome such a well-known and respected brand as Alior Bank as a GAMIVO partner. Our cooperation is further proof that games have long ceased to be attractive to children only. Gaming has become one of the most essential branches of entertainment. Today, statistical gamers are over 30 years old, so having a bank account and gaming go hand in hand, which in turn opens up a wide range of exciting marketing opportunities,’ emphasizes Mateusz Śmieżewski, CEO of GAMIVO.
The first initiative between the two companies concerns the Mastercard®Bezcenne® Chwile program. It allows customers who pay for everyday purchases with their Mastercard® to collect points, which they can then exchange for rewards in line with their hobbies.
“We recognize how many of our customers are gamers, so we try to tailor our offering with them in mind and expand the range of rewards available through the Mastercard®Bezcenne® Chwile program. Working with GAMIVO was therefore a natural step for us. Especially as our new partner can boast a number of successful marketing campaigns conducted with companies outside the gaming world,” points out Mateusz Tomczak, product development manager at Alior Bank.
Thanks to GAMIVO, a voucher with a code worth PLN 25 has been added to the prize catalog, which can be used to purchase selected products from the entire range available on the platform.
“We are convinced that vouchers on GAMIVO will make the Mastercard®Bezcenne® Chwile program even more attractive and popular with gamers. Of course, it is worth remembering that although GAMIVO is dominated by games, you can also find gift cards to well-known retail chains or subscriptions to streaming services with music and TV series and films on the platform. So it will be a great option for all Alior Bank customers paying with Mastercard,” assures Mateusz Śmieżewski.
Such collaborations increase the brand’s appeal and cement its position in the market. GAMIVO can boast campaigns with Coca-Cola, among others, where players could earn discounts on games by collecting points in the app. Users of the mobile app of the Żabka chain of shops have already had a similar opportunity on more than one occasion. GAMIVO has also prepared some benefits for Portuguese students using the ISIC international card.
There is also no shortage of campaigns with game developers. For example, the platform has collaborated with Plarium, the studio behind the popular RPG Raid: Shadow Legends, while July saw another campaign in which GAMIVO and Wargaming rewarded people who played World of Warships. Gamers see this and appreciate it. GAMIVO already has 5 million registered users, most of whom come from Western Europe and North America. Thanks to the high quality of the service and continuous development, the number of people using the platform is growing steadily.
