GAMIVO is constantly working to improve its platform, which combines e-commerce and gaming. The service recently introduced automatic verification of customers using the Sumsub platform. This solution enables faster and more precise verification of user data, thus increasing the security level of transactions.
Sumsub is an identity verification platform based on artificial intelligence technology. It allows GAMIVO to automatically verify customer data, which streamlines sales processes and improves their efficiency. As part of the implementation of Sumsub’s new functionality, users’ identities can be verified through a number of means, including documents or biometrics. The system is able to detect fraud attempts as well as underage or sanctioned individuals. Importantly, automatic verification is also convenient for customers, as it takes place in real-time and allows for faster and easier transactions.
“By implementing automatic verification of customers’ identities, GAMIVO is providing an even higher level of transaction security. Sumsub allows for quick and efficient identity verification, which is extremely important for the e-commerce industry. The introduction of this functionality also allows us to avoid fraud and minimize the risks associated with unauthorized transactions,” comments Rafal Łowinski, Head of Support at GAMIVO.
The implementation of Sumsub is part of GAMIVO’s plans to develop and increase the use of automatic processes on the platform. The company constantly strives to optimize sales processes and ensure the security of its customers, and the implementation of automatic identity verification is another step in this direction.
“Last year showed that the development direction we have taken is yielding tangible results. In 2022 alone, GAMIVO recorded more than 44.2 million in revenue, an increase of 11 percent year-on-year, and a net profit of nearly PLN 7.1 million, an increase of 115 percent. We continue to work intensively, and we can already see that we are on track to improve on last year’s achievements,” adds Rafal Łowinski.
“We’re very proud to be part of GAMIVO success and contribute to the safety of its global customers by securing digital transactions with advanced identity verification and fraud prevention solutions. Sumsub is happy to provide its services to e-commerce and gaming companies like GAMIVO, who take great care ensuring the safety of their customers and align business growth with constantly enhancing their product according to the highest industry standards,” Ilya Brovin, CGO at Sumsub, said of the partnership.
The first quarter promises to be very optimistic for GAMIVO. One of the contributing factors was the very successful launch of Hogwarts Legacy, which turned out to be a worldwide hit. A number of other activities also contributed to the great financial results of the first quarter: optimization of marketing campaigns with a focus on profitable products, effective social media activities, effective mailing campaigns, and fruitful partnerships with content creators for gamers. GAMIVO also pays a lot of attention to the development of the platform in terms of customer convenience. An example of this is the just-implemented verification through Sumsub and another recently unveiled feature, namely the translation of all content appearing on the site into each of the eight languages available on GAMIVO.com.
