GAMIVO has recently presented Direct Top-Ups, a brand-new product category designed particularly for mobile gamers. This move marks a new step in the company’s efforts to widen and diversify its offer. It also allows GAMIVO to enter a significant segment of the gaming market.
“The mobile games market is a powerful and important sector, so we have long been analyzing ways to reach fans of this type of entertainment. Payments in mobile games have now become standard and a natural direction for monetizing titles, so we decided to go in this direction. As a result, on GAMIVO you can buy top-ups to your account for the most popular mobile games: Genshin Impact, PUBG Mobile, Mobile Legends: Bang Bang, and many others,” explains Mateusz Śmieżewski, CEO of GAMIVO SA.
Mobile games account for half the market
How relevant are mobile games today? According to a Newzoo report published in August, this branch of digital entertainment will be worth almost USD 93 billion in 2024, accounting for a staggering 49 percent of the entire industry. The trend is also positive, as the aforementioned study shows that the value of the mobile games segment will grow by 3 percent year-on-year. GAMIVO has therefore taken steps to enter this profitable area of business.
“Even though mobile games are usually free, players often spend money on additional content or features that make gaming sessions easier and faster. The category introduced is aimed at them, as it gives players the chance to buy in-game items at a much cheaper rate” explains Mateusz Śmieżewski.
The product category presented in September will gradually be expanded with new titles.
“We have gone to great lengths to develop solutions that provide the highest level of transaction security, as well as convenience for both customers and suppliers. Now it is time to develop on the product side to provide mobile game fans with the most attractive choice possible. This is just the beginning of the journey, but we see the potential for mobile games to become a valuable source of revenue for the company in the future” assesses CEO GAMIVO SA.
Entering the mobile games market is the next step to diversify the platform and increase the customer base. In addition, the functionalities developed can facilitate the addition of further product categories and the addition of new platform operators licensing the technology developed by the company.
