GAMIVO and Eventim have launched a joint campaign allowing customers who buy tickets to selected events to get a discount on video games.
In the ongoing marketing campaign starting on July 17th, all customers who purchase tickets to selected events from Eventim. pl will receive a 20% discount to use for purchasing games on GAMIVO.com. The promotion, arranged by GAMIVO and Eventim, will run until August 18th.
“Summer is traditionally a time for festivals and outdoor concerts. That’s why we want to give gamers and fans an extra reason to have a great time. We also believe that the initiative we have prepared together with Eventim.pl will help reach new groups, such as concert attendees, cultural event participants, or sports enthusiasts. After all, a huge part of these audiences are also gamers,” says Bartłomiej Skarbiński, CMO of GAMIVO.
GAMIVO platform offers video games, gift cards, and other digital products, there are currently over 5.5 million registered users. Most of them are from the United States and Western Europe, but Poland is also a significant market.
“Collaborating with Eventim.pl marks a strategic move to boost user numbers and enhance brand visibility. It’s crucial to carefully observe current trends. Games have long been vital in pop culture and now freely intertwine with its other branches. Examples include concerts organized in the game Roblox or the fact that Metallica performed in the world of Fortnite a few days before their concert at the National Stadium. As you can see, GAMIVO and Eventim may have a lot in common,” adds Bartłomiej Skarbiński.
“Recently, we acted as the media patron for the very first music festival in Poland organized in Roblox. Partnering with GAMIVO is another step in strengthening the Eventim.pl brand among gaming enthusiasts. We anticipate not only attracting new users and improving the positioning of our ticket offer but also fostering loyalty among existing customers. I am confident that an additional discount on gaming products from GAMIVO can be an effective way to encourage further purchases by our loyal customers” explains Marcin Świerczek, E-commerce and Marketing Director of EVENTIM S.A.
GAMIVO is currently implementing a strategy that paves the way for diversifying business and the platform. An essential aspect of this strategy involves enhancing brand recognition and attracting new customer groups through joint initiatives with partners from various industries. The platform owner closely collaborates with the licensee in preparing these actions. This year, the company has already conducted joint activities with the mobile operator 2A Mobile, the cybersecurity company Surfshark, a step counter that rewards activity Stepler, and Wargaming, the producer of popular games such as World of Tanks and World of Warships.
