GAMIVO and video game developer Plarium are continuing the cooperation they started last year. The new joint promotion has just been launched. Similar to previous campaigns, the latest one encourages playing Raid: Shadow Legends.
The GAMIVO platform has over 4.1 million registered users, and this number grows constantly. It’s possible due to, among other things, unique promotions arranged together with outside partners, such as video game developer Plarium.
We started cooperation with Plarium last year, and our first joint campaign started in October. Both sides were happy with the results, so we’ve regularly provided players with similar promotions. The current one is our fourth campaign arranged together with Plarium, but the first in which we use geotargeting,” clarifies GAMIVO CMO Barłomiej Skarbiński.
Read also: Geotargeting on GAMIVO.com is now up and running
Like the previous three campaigns, the new one encourages playing the most popular Plarium game, Raid: Shadow Legends. However, it comes with the most valuable prize so far, as participants may win $100 to spend on GAMIVO.
We hope the new campaign will increase the loyalty of our users and help us reach those who haven’t heard about GAMIVO yet. There are also other profits, but I cannot reveal the details of our agreement with Plarium,” explains Barłomiej.
GAMIVO collaborates with Plarium on a regular basis. However, it’s not the only significant partner the company has been joining forces with to provide its users with some unique benefits. For instance, in April, GAMIVO and Żabka Polska launched a promotion aimed at customers using the żappka mobile app. Both companies are to reveal the details of the new stage of their cooperation soon. Wargaming, the company behind such beloved video games as World of Tanks, World of Warplanes, and World of Warships, is another renowned developer on the list of GAMIVO’s partners.
Cooperations with such prominent partners have a positive impact on GAMIVO’s brand awareness as well as its results. Let us recall that in August, the company published its financial statement for the second quarter of 2022. Despite the lack of new AAA releases, GAMIVO increased its turnover, revenues, and net profit. It’s solid proof that the company’s strategy to improve profitability has been paying off.
Read also: GAMIVO announced financial results for the second quarter. The company almost doubled its net profit
